"The Franchise" with author La Velle E. Neal III

In The Franchise: Minnesota Twins, take a more profound and unique journey into the history of an iconic team.

This thoughtful and engaging collection of essays captures the astute fans’ history of the franchise, going beyond well-worn narratives of yesteryear to uncover the less-discussed moments, decisions, people, and settings that fostered the Twins' one-of-a-kind identity.

Through wheeling and dealing, mythmaking and community building, explore where the organization has been, how it got to prominence in the modern major league landscape, and how it’ll continue to evolve and stay in contention for generations to come.

Twins fans in the know will enjoy this personal, local, in-depth look at baseball history.

La Velle E. Neal III is a reporter for The Star Tribune who has covered the Minnesota Twins since 1998. He also covered the Kansas City Royals for the Kansas City Star from 1995 through 1997. A graduate of the University of Illinois - Chicago, La Velle is a former president of the Baseball Writers Association of America.